What We Think · Newsletter
The Signal. Fortnightly. One briefing from the Elixir practice teams on the enterprise AI decisions that matter most to the leaders making them.
The Signal is Elixir's fortnightly newsletter for senior enterprise leaders. Each edition covers one topic in depth: a production AI outcome, a decision framework, a research finding from the AI Outlook, or a perspective from a practice lead who has just returned from a client engagement. No news aggregation. No AI hype. The Signal from inside the work.
Fortnightly
Published every two weeks. One topic. Depth over volume. No digest format.
Practitioner
Every edition is written by a practitioner who has deployed production AI, not a content team.
No noise
No AI news roundup. No vendor announcements repackaged as insight. The signal only.
Early access
Subscribers receive each Signature Series publication and Roundtable invitations before public release.
The name is intentional. Most enterprise AI content is noise: vendor announcements, analyst rankings, prediction roundups, and AI trend reports that describe what is theoretically possible rather than what is currently happening in production environments. The Signal is the opposite. One topic. Practitioner-written. Grounded in a current deployment, a research finding, or a client conversation from the preceding two weeks.
What subscribers receive
One fortnightly edition. Six categories of content.
01/ 03
A production perspective
One edition in three comes directly from the practice: a practitioner writes about a decision they made or observed on a current engagement. What the problem was. What they decided. What happened.
One finding from the AI Outlook in depth
One edition in three focuses on a specific finding from the AI Outlook 2026 research. The finding, the data behind it, and what it means for an enterprise that has not yet made the relevant decision.
A decision a senior leader is facing right now
One edition in three frames a specific decision that enterprise leaders are currently facing: how to assess AI readiness, how to select a model, how to structure the operations team after go-live. The framework and the production evidence for it.
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The Signal. Fortnightly. Free.
Enterprise leaders from 40+ countries currently subscribe. Each edition takes under ten minutes to read. Every edition is archived and searchable. Unsubscribe at any time.
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Subscribers also receive
Early access to Signature Series publications. Invitation to the annual Signature Roundtable (Dubai, Singapore, Atlanta). Advance notification of new Hypercases and research releases.
Previous editions
Recent issues of The Signal.
Sep 26
What the data foundation failure actually looks like in practice: A field account from a mid-build discovery
A practitioner account of discovering a data quality issue six months into a SAP S/4HANA AI deployment. What the issue was, what it cost in time and programme budget, and what the pre-build data readiness check would have found in two days.
Sep 12
Permanent Operations: Why the AI programme that was handed over is now underperforming the one that was not
Research finding from the AI Outlook 2026 on the performance gap between programmes under permanent operations and programmes handed over to client teams at go-live. The 22% average degradation figure explained in detail.
Aug 29
The five questions a CFO should be able to answer before approving an AI budget: A decision framework
Decision framework for CFOs evaluating AI investment in the finance function. The five questions, the production evidence that supports each one as the right thing to ask, and what the answers tell you about whether the programme has been properly scoped.
The Signal. Fortnightly. The enterprise AI thinking that comes from being inside the deployments.
Subscribe to receive each edition, early access to Signature Series publications, and invitations to the annual Roundtable in Dubai, Singapore, and Atlanta.
The Signal
Published fortnightlyPractitioner-writtenOne topic per edition40+ countries, current subscribersEdition types
From the practiceResearch findingDecision frameworkSubscriber benefits
Early Signature Series accessRoundtable invitationsNew Hypercase advance noticeRelated
Perspectives BlogPodcast: Elixir AI DispatchAnnual AI Outlook