A customer who sees a different price in the store and online has already decided where the next purchase goes.
Elixir delivers Salesforce Commerce Cloud and CRM, SAP S/4HANA for merchandise finance, Elixir Retail POS for store operations, and demand forecasting agents on Snowflake. One inventory record. One customer profile. One pricing engine across every channel.
Elixir Retail
Elixir's own POS platform. Store transactions posted to SAP S/4HANA finance and Salesforce CRM in real time. MENA VAT compliant.
Omnichannel
One inventory record, one customer profile, one pricing engine across store, ecommerce, and marketplace
Demand AI
Predictive demand forecasting on Snowflake. Store-level reorder agents trigger SAP MM purchase orders without buyer involvement.
MENA VAT
UAE and Saudi VAT-compliant POS and e-invoicing built into Elixir Retail and SAP from day one. No post-launch tax retrofit.
73 percent of consumers say they will switch brands after a single inconsistent experience across channels. The technology to prevent inconsistency exists and has existed for years. The gap is not technology. It is integration. Most retail groups are running five or six systems that have never been designed to share the same customer and inventory record.
The real problem
A customer who sees a different price in the store than on the website has already decided where the next purchase goes.
Elixir's retail and consumer practice builds omnichannel platforms where the store, the website, and the marketplace share one inventory record, one pricing engine, and one customer profile. Elixir Retail POS is the group's own point-of-sale platform, connecting store transactions directly to SAP S/4HANA for financial posting and Salesforce for the customer record. There is no middleware between the store sale and the general ledger posting.
Demand forecasting agents on Snowflake are trained on store-level sales history, promotional calendars, and regional market data. The model outputs trigger SAP MM purchase orders automatically for standard replenishment lines. Buyers handle exceptions and strategic negotiations only. For MENA retail operations, UAE VAT, Saudi e-invoicing, and Zakat compliance are built into both Elixir Retail POS and the SAP configuration from the start.
Elixir Retail POS
Store operations connected to SAP and Salesforce
Elixir's own POS handles store transactions, returns, loyalty redemption, and cash management. Financial posting to SAP S/4HANA FI in real time. Customer profile updates flow to Salesforce immediately. UAE and Saudi VAT and e-invoicing compliance built in. Multi-currency support for Gulf retail groups.
Ecommerce and CRM
Salesforce Commerce Cloud and Sales Cloud
Catalogue management, promotion engine, unified cart, and checkout across desktop, mobile, and app. Salesforce for the customer profile, purchase history, and loyalty programme. Connected to Elixir Retail POS and SAP so the same customer record reflects in-store and online behaviour.
Merchandise finance
SAP S/4HANA for retail finance and procurement
Open-to-buy management, cost of goods calculation, and supplier payment terms in SAP S/4HANA. Multi-entity retail group accounting. UAE VAT, Saudi Zakat, and e-invoicing built into SAP FI and SD configuration. Supplier payment automation via AP agents connected to the purchase order and goods receipt.
Demand forecasting
AI demand prediction and replenishment on Snowflake
Store-level demand models on Snowflake trained on sales history, promotional data, and seasonal patterns. Reorder agents generate SAP MM purchase orders when inventory drops below the modelled threshold. Buyers review exception cases only. Markdown optimisation models for fashion and seasonal merchandise.
Supplier collaboration
SourcifAI and SupplierCollabAI on SAP Ariba
Supplier onboarding, qualification, and performance management via SupplierCollabAI inside SAP Ariba. SCCNow pre-built scenarios for retail and consumer goods. SourcifAI handles tail spend and indirect procurement categories.
How Elixir thinks about it
The decisions that determine the outcome.
Open-to-buy is a financial discipline. It requires the merchandise finance system and the inventory management system to agree on the same number at the same time. If they do not, every buying decision is made against a number that is already wrong.
A demand forecasting model that cannot trigger a SAP purchase order automatically is a reporting tool, not a planning tool. The value is in the action. The model is only useful if it connects directly to the replenishment process.
UAE VAT and Saudi e-invoicing compliance built after go-live requires a retrofit of the POS configuration, the SAP FI module, and every interface between them. Built at design, it is a configuration decision. Built after, it is a remediation project.
Who we work with
Find your organisation.
Fashion and apparel retailers
You run a fashion or apparel retail group. Your store POS, your ecommerce platform, and your merchandise finance system do not share the same customer record or inventory position. Your markdown pricing requires manual updates across channels. Your seasonal demand model does not connect to SAP replenishment.
Season management, variants, and omnichannel markdown
Fashion retailers need season planning, size and colour variant management, and an omnichannel platform that handles markdowns without manual re-pricing across channels. Elixir connects Salesforce Commerce Cloud for the digital channel, Elixir Retail POS for stores, and SAP S/4HANA for merchandise finance. Demand forecasting models on Snowflake handle seasonal and markdown optimisation.
Consumer goods and FMCG companies
You sell consumer goods or FMCG. Your trade promotion spend does not reconcile automatically to your SAP accounts. Your distributor order management and your route-to-market CRM are in separate systems. Your sell-through data is assembled manually from distributor reports.
Trade promotion, route to market, and distributor management
Consumer goods companies need trade promotion management, distributor order management, and sell-through analytics connected to the SAP financial system. Elixir implements Salesforce for route-to-market CRM, SAP S/4HANA for trade spend accounting and volume rebates, and Snowflake for sell-through and market share analytics.
Grocery and convenience retailers
You operate grocery or convenience retail. Your perishable replenishment still runs on manual buyer intervention rather than a demand model. Your POS does not post financial transactions to SAP in real time. Your UAE or Saudi VAT compliance is managed as a layer over your existing POS configuration.
Fresh, perishable, and convenience store operations
Grocery retailers need short-cycle demand forecasting for perishable categories, shrink management, and a POS that handles promotions, loyalty, and self-checkout. Elixir Retail POS supports all three formats. Demand forecasting agents on Snowflake handle perishable replenishment on 24-hour cycles.
Credentials
Why Retail organisations work with Elixir.
Elixir Retail POS
Elixir's own point-of-sale platform. Direct real-time integration to SAP S/4HANA and Salesforce. UAE VAT and Saudi e-invoicing compliant at go-live.
SAP Gold Partner
S2Integrators. Merchandise finance, procurement, and retail ERP delivery across Gulf and India.
Salesforce Commerce Cloud partner
End-to-end omnichannel implementations across Gulf retail groups. Unified cart, loyalty, and customer profile.
Snowflake demand AI in production
Store-level demand forecasting models connected to SAP MM reorder agents. Deployed in live retail environments.
How it works
Four phases. Named practitioners throughout.
01/ 04
Omnichannel assessment
Review of current POS, ecommerce, SAP, and CRM architecture. Inventory record and pricing inconsistency audit. Customer data fragmentation analysis. Elixir Retail POS scoping and MENA VAT review. Platform integration design in two weeks.
Blueprint
Omnichannel architecture design. Elixir Retail POS integration to SAP and Salesforce. Commerce Cloud configuration scope. Demand forecasting model data requirements. MENA VAT and e-invoicing configuration plan.
Build and connect
Elixir Retail POS deployment and store rollout. Salesforce Commerce Cloud and CRM configuration. SAP S/4HANA merchandise finance setup. Snowflake demand model training on sales history. SourcifAI agent configuration.
Go-live and trading operations
Store go-live and ecommerce launch. Demand agents processing standard replenishment from day one. VAT and e-invoicing reporting operational. Elixir Agentic Operations monitors procurement and demand agent performance.
From the practice
What Elixir publishes on this.
Connecting Elixir Retail POS, Salesforce Commerce Cloud, and SAP S/4HANA without middleware: the omnichannel architecture for Gulf retail groups
Read
Demand forecasting for retail on Snowflake: training the store-level model, connecting it to SAP replenishment, and measuring stockout reduction
Read
MENA retail VAT compliance: configuring UAE VAT, Saudi e-invoicing, and Zakat reporting in SAP and Elixir Retail POS from day one
ReadOne inventory. One customer. Every channel.
A retail specialist will map your current POS, ecommerce, SAP, and CRM landscape and design the omnichannel integration. Elixir Retail POS scoping and MENA compliance review included.
Platforms
Elixir Retail POSSalesforce Commerce CloudSAP S/4HANA RetailSnowflakeCompliance and standards
UAE VATSaudi e-invoicingZakatMENA tradeRelated expertise
Customer Experience and CRMData and AnalyticsAgentic AIRelated solutions
Procurement and Supply ChainFinance TransformationCustomer Experience and CRM